Software

Nielsen N.V. (NYSE:NLSN) acquired Affinnova, Inc., a company which provides marketing optimization software and services that enable marketers to develop products, advertisements, and designs.

VMware, Inc. (NYSE:VMW) acquired Continuent, Inc., a company which provides of replication and clustering for MySQL and Oracle.

Brickstream Corporation acquired Nomi, a company which provides an in-store optimization software platform for retailers.

GungHo Online Entertainment America, Inc. acquired PlayPhone, Inc., a company which develops and distributes mobile entertainment content for gamers worldwide.

Medidata Solutions, Inc. (NasdaqGS:MDSO) acquired Patient Profiles, LLC, a company which develops software focused on clinical data analytics in clinical trials.

EMC Corporation (NYSE:EMC) acquired Spanning Cloud Apps, Inc., a company which provides a business-class software tool to manage and protect information in cloud applications.

Starcom MediaVest Group, Inc. acquired RUN, Inc., a company which develops and provides applications for mobile devices.

EMC Corporation (NYSE:EMC) acquired Maginatics, Inc., a company which provides software-only solutions for enterprise storage applications.

Zift Solutions, Inc. acquired Marketing Advocate, LLC, a company which provides a Software-as-a-Service based multi-touch nurture marketing system to deliver sales-ready opportunities for channel marketers and channel resellers.

MWW Group, Inc. acquired Ideation Inc., a company which develops software and online platforms for technology startups.