24/7 Inc. acquired EngageClick, Inc. recently.
EngageClick, Inc. designs and develops multi-screen ad engagement platform that uses machine-learning technologies to create, manage, optimize, and deliver personalized and dynamic interactive advertisements across mobile, tablet, desktop, digital out-of-home, and smart TVs. Its platform utilizes predictive segmentation of high value audiences to make advertisements perform smarter across display and video. The company?s platform also features consumer engagement behavior segmentation, personalization, re-engagement, predictive-retargeting, dynamic-creative, interactivity, and cross-screen-attribution.